End of the Year Sessions @ Education Institute!

Hello all!

Here is the latest from the Education Institute. Creating videos for library instruction and the latest info on Goodreads (free session!) are some of the subjects covered.

Please join us for these fantastic end-of-season sessions!


All webinars are 1 hour in length and are fantastic tools to use in staff meetings or training sessions. Registration to the live session includes access to an archived recording for one year.

Members: $45.00

Non Members: $55.00

Please click on the title to register.


Marketing to the Margins - LGBTQ and more at your library with Jennifer Zoethoet

Wednesday November 27, 2013 2 PM ET


Marketing begins before a patron steps into the library. How the library looks, it’s reputation, it’s street cred all are factors in the decision for someone to use the services either online or in building. This session will answer for a few specific groups why they should use the library, or continue to do so.


LGBTQ (Lesbian, Gay, Bisexual, Trans and Questioning) people use libraries. No matter how big or small, rural or urban, they use the library to find out information that they cannot access anywhere else. Members of the Pagan community, the gamers, those hard to define marginal groups - ie. The ones who like to dress like Clingons – all use your library, or want to.


In this session, we will discuss why these groups may not feel comfortable in the library, how to make them comfortable, and how to advertise your services to them directly. By using a model of the various programs I have implemented in both Urban and Rural systems to attract the LGBTQ community, you can adapt these concepts to any hard to reach community group. We will discuss how to get staff on board with the project, provide sensitivity training for less, and provide resources that can help. You don’t need a big budget, just a big heart.


Creating Library Instruction Videos: an introduction with Jennifer Peters

Tuesday December 3, 2013 2 PM ET


Video is really hot right now. YouTube grows at a tremendous rate every day and there are now more videos online than you would ever have time to watch in your entire life! So what is your library waiting for? Get filming! This session will demonstrate how to develop short library instructional videos based on our experiences developing research and citation videos at Seneca Libraries. Believe it or not, really good instructional videos are cheap and easy to create, you just need some pointers to get you started.


The Latest on Goodreads.com with Patrick Brown - FREE session

Wednesday December 4, 2013 2 PM ET

Patrick Brown, director of community at Goodreads, will share tips and best practices to help libraries effectively use Goodreads to increase the visibility of their libraries and better serve their users. Through case studies of libraries already making good use of the platform, Brown will highlight the many possible applications of Goodreads in a library setting, including online book clubs, readers advisory, library marketing, and more.


Patrick Brown serves as director of community for Goodreads, the largest book recommendation website in the world. Prior to heading up the Goodreads online community, Brown was an independent bookseller at Book Soup and Vroman's Bookstore. With an intense interest in group interaction online and a love for books, Patrick helps connect people with one another and with their passions. Currently Brown heads the Goodreads Author Program and Customer Care Team. He supports and cultivates one of the largest literary presences online by answering member questions and growing the Goodreads Community through social media, in-person outreach, and more.


Personas: Using them for targeting the user experience with Stephen Abram

Friday December 13, 2013 12 PM ET (noon)

This short webinar is a an overview of personas and how they are used in program and website experience development. Some personas used in public library and academic environments will be shared as examples. Stephen has been involved with persona developments for many years. He has also been building the OLA membership personas that are expected to be launched in 2014. The overview will help you to understand the importance and impact of personas on building truly engaging library strategies that target real user needs and behaviours rather than just their age/stage or other metadata driven stereotypes.