November & December EI Institute Offerings

Check out these Education Institute offerings for November/December! 
All webinars are 1 hour. 
Member: $45.00
Non-Member: $55.00 
Using Mobile Technology and Apps for Academic Purposes with Robin Canuel
Wednesday November 20, 2013  2 PM ET
Given the increasingly ubiquitous ownership of mobile technology and the proliferation of apps for these devices, librarians should be addressing this phenomenon in their instructional programs, online presence, and in their day-to-day work. The ability to use mobile devices to access information is an essential aspect of modern information literacy that necessitates the teaching of pertinent skills in the classroom. With the continuing rapid development of this technology, scholars today not only access content with their mobile devices, but also want to manage and manipulate said content directly on these devices. This webinar will discuss ways to incorporate mobile technology and apps into information literacy instruction through the creation of tailored workshops designed to introduce key mobile information literacy concepts. The session will also explore a number of specific mobile apps that are useful for research and teaching, and that leverage the unique technological features commonly found in today’s mobile devices. Discussion will focus on the functionality and use of apps that can be used for academic purposes. 
Marketing to the Margins - LGBTQ and more at your library with Jennifer Zoethoet
Wednesday November 27, 2013  2 PM ET
Marketing begins before a patron steps into the library.  How the library looks, it’s reputation, it’s street cred all are factors in the decision for someone to use the services either online or in building.   This session will answer for a few specific groups why they should use the library, or continue to do so.
LGBTQ (Lesbian, Gay, Bisexual, Trans and Questioning) people use libraries. No matter how big or small, rural or urban, they use the library to find out information that they cannot access anywhere else.  Members of the Pagan community, the gamers, those hard to define marginal groups  - ie. The ones who like to dress like Clingons – all use your library, or want to. 
In this session, we will discuss why these groups may not feel comfortable in the library, how to make them comfortable, and how to advertise your services to them directly. By using a model of the various programs I have implemented in both Urban and Rural systems to attract the LGBTQ community, you can adapt these concepts to any hard to reach community group.  We will discuss how to get staff on board with the project, provide sensitivity training for less, and provide resources that can help. You don’t need a big budget, just a big heart. 
Creating Library Instruction Videos: an introduction with Jennifer Peters
Tuesday December 3, 2013  2 PM ET
Video is really hot right now. YouTube grows at a tremendous rate every day and there are now more videos online than you would ever have time to watch in your entire life! So what is your library waiting for? Get filming! This session will demonstrate how to develop short library instructional videos based on our experiences developing research and citation videos at Seneca Libraries. Believe it or not, really good instructional videos are cheap and easy to create, you just need some pointers to get you started. 
Personas: Using them for targeting the user experience with Stephen Abram
Friday December 13, 2013  12 PM ET (noon)
This short webinar is a an overview of personas and how they are used in program and website experience development.  Some personas used in public library and academic environments will be shared as examples. Stephen has been involved with persona developments for many years. He has also been building the OLA membership personas that are expected to be launched in 2014.  The overview will help you to understand the importance and impact of personas on building truly engaging library strategies that target real user needs and behaviours rather than just their age/stage or other metadata driven stereotypes.