marketing

Kathy Dempsey's 'Writing Marketing Messages that Matter'

ImageKathy Dempsey, Library Marketing Consultant at Libraries are Essential (http://www.librariesareessential.com/), presented a fact-packed workshop sponsored by the ABQLA at the 2011 Congrès des milieux documentaires du Québec.

Her workshop Writing Marketing Messages That Matter provided concrete tips on everything from getting rid of confusing library-speak to participating in social media in meaningful ways. For those who missed the presentation, tips and articles of interest to library marketers can be found on the Libraries are Essential (http://www.librariesareessential.com/) website, Facebook page (http://www.facebook.com/LibrariesAreEssential), or on The 'M' Word - Marketing Libraries blog (http://themwordblog.blogspot.com/).

Marketing 101: expanding the library's customer base (LAA)

The Library Association of Alberta (LAA) has shared a recent presentation on marketing library services that may be of interest to Quebec librarians as well. Here is the email we received from Renée Reaume, LAA President, and the link to the presentation.

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LAA is pleased to be able to share with the library community Marigold Library System’s publication Marketing 101: expanding the library’s customer base .

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